HomeBuyer Club is a program hosted by Click Mortgage. It is a standard email list that also utilizes market and loan rate tracking software to create personalized messaging for its members. Leads are sent to this page from several sources.
This landing page earns trust quickly with concise copy. Keeping the copy heavily edited creates space for the viewer to connect with their own emotions surrounding home ownership rather than being fed an outside vision. The color palette and informational hierarchy support the subtext that the HomeBuyer Club is an authoritative institution. The aspirational imagery gives the viewer a world in which to imagine themselves, and creates a focal point for their home buying dream.
All elements on this site (informational hierarchy, logo, photo selection, typesetting, color palette, copywriting, editing, and layout) are my work.